In the shadow of globalization and all the other world developments we have
decided to write a book on international business from a global perspective,
and not just from the European, the American, the German, or the Japanese
point of view. We have included a lot of primary information that were based
on interviews of several individuals from around the world, and also from
our own international experience as educators, researchers, and consultants.
Several chapters were written by specialists in their own field and their
contributions are extremely valuable to the final version of the book.
The book consists of two parts. The first part consists of sixteen chapters,
with the last four being a practical application of how it is to do business in
certain regions of the world.
Each chapter begins with an Opening Case and a stimulating question.
The main body of each chapter consists of a theoretical framework that
results from primary and/or secondary data, and the chapter ends with a
Closing Case with a stimulating question. Chapter summary and review and
discussion questions are found at the end of each chapter, and practical tips
are found in some chapters, wherever appropriate.
The second part consists of six comprehensive cases addressing
international issues ranging from human resources management, culture, to
marketing, family businesses and national development.
The book is accompanied by an instructor’s manual with PowerPoint
presentation slides, and a test bank with true or false, multiple choice, and
critical thinking questions.